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Minamisanriku Sansan Shopping Street (Minamisanriku Town, Miyagi Prefecture)

2025 11/21
November 21, 2025
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Minamisanriku Sansan Shopping Street (Minamisanriku Town, Miyagi Prefecture)

Overview (history, characteristics, attractions)

Minamisanriku San San Shopping Street is a commercial facility and tourist spot created with the aim of recovery after the Great East Japan Earthquake. Local businesses affected by the disaster worked together to rebuild, and it is known as a "symbol of recovery," bringing together fresh local seafood and processed foods, restaurants, souvenir shops, and more. The name "San San" means "sunshine," representing the bright revival of the town and the vitality of the region. Its proximity to the local fishing port means its greatest appeal, allowing you to sample the seafood of Shizugawa Bay.

Highlights

  • Seafood gourmet: Enjoy hearty seafood bowls (oyster bowls, scallops, salmon roe, etc.), sushi, and set meals. Popular restaurants often have long queues at lunchtime.
  • Fresh seafood and processed foods: You can purchase raw fish for sashimi, dried fish, salted wakame seaweed, locally processed foods, delicacies, and more. Many stores offer nationwide shipping.
  • Exhibits and materials related to reconstruction: There are panels and photographs that convey the progress of the earthquake and reconstruction, as well as places where you can learn about local history (in the shopping district and surrounding facilities).
  • Events and local product markets: Seasonal speciality sales, festivals, and tasting events are sometimes held. The appeal is being able to enjoy the local seasonal produce.
  • Townscape and strolls: Located close to the bay and fishing port, you can stroll around and feel the sea breeze. It's also a great spot to see the progress of the city's recovery.

Access (nearest station, transportation, etc.)

  • By car: From Sendai, take the Sanriku Coastal Road (National Route 45 or Sanriku Expressway) and it will take approximately 1.5 to 2 hours (depending on traffic conditions). There are free parking lots available, and you can use nearby parking lots.
  • Expressway buses and direct buses: Expressway buses and direct buses may operate from Sendai to Minami Sanriku and Shizugawa. Please check the season and schedule in advance.
  • Train + Bus: The most common route is to travel by Shinkansen or other train to Sendai or Ishinomaki, and then take a local bus or alternative bus (such as BRT) to Minami Sanriku. Public transportation has limited service, so we recommend checking the timetable in advance.
  • Taxi: It is also convenient to travel by taxi from nearby stations and bus terminals.

*Please check the latest transportation options, timetables, and operation status in advance on the official websites of each transportation company and Minamisanriku Town.

Estimated stay (estimated time required)

  • Short trip (mainly eating and shopping): 1-2 hours
  • Take your time to explore (meal + exhibits and stroll): Half a day (3-4 hours)
  • Including sightseeing in the surrounding area (visiting nearby spots): 1 day

Nearby spots

  • Scenic spots and fishing port area around Shizugawa Bay: You can see the ocean scenery and fishing industry.
  • Minamisanriku Town's disaster recovery-related facilities and exhibits: There are facilities scattered around the town that record the disaster and introduce the progress of recovery (please be considerate when visiting).
  • Nearby hot springs and accommodations: We recommend staying at an inn or hotel overlooking the sea, or spending a relaxing day at the hot springs.
  • Ishinomaki/Kesennuma: If you travel by car, you can visit Ishinomaki's Oshika Peninsula and Kesennuma's fish market (travel time is approximately 30 minutes to 1 hour).

Things to be aware of (crowds, manners, seasonal precautions, etc.)

  • Crowds: It gets crowded on weekends, holidays (Golden Week, summer vacation, New Year's holidays, etc.), and during lunch hours. Popular seafood items may sell out quickly, so it's best to come early.
  • Payment: Some small stores only accept cash, and some do not accept credit cards, so it's best to have cash on hand.
  • Handling of fresh food: Seafood intended for raw consumption must be kept refrigerated when taken home. Many stores offer refrigerated shipping, so consider using this option if you are traveling long distances.
  • Reconstruction-related considerations: Disaster-related matters are important memories for the local community. Please be quiet and respectful when visiting exhibits and memorial sites.
  • Seasonal Note: In winter, the sea can be rough on some days, which can affect fishing trips and stock arrivals. In bad weather, the fishery may be closed temporarily, so please check the opening hours before visiting.
  • Transportation and public facility information: Public transportation is limited in this area. We recommend checking bus and alternative transportation schedules in advance.

Minamisanriku San San Shopping Street is a place where food and the story of recovery coexist. Enjoy the local flavors and experience the history of the area.

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