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Imabari Towel Museum (Imabari City, Ehime Prefecture)

2025 11/24
November 24, 2025
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Overview (history, characteristics, attractions)

The Imabari Towel Museum (official name: Imabari Towel Museum ICHIHIRO; facility name may change depending on management) is a facility that showcases the history, techniques, and design of Imabari towels, the pride of Imabari City, Ehime Prefecture. Imabari has long been known nationwide for its textile industry, particularly towel production, and is famous for maintaining quality standards that emphasize high absorbency and softness.

The museums clearly display the processes involved in towel manufacturing, from raw materials to weaving, dyeing and finishing, as well as the techniques of artisans and the origins of the brands, while also showcasing highly designed towel products and collaborative works.Many of the facilities also have experiential workshops, shops and cafes, making it a great attraction to be able to see, touch and buy.

Highlights

  • Manufacturing process display:There are panels explaining the process from raw material (cotton) to thread, weaving, dyeing and finishing, as well as machine exhibits, so you can visually learn about the process of towel making.
  • Experience workshop:There may be programs available (fees apply, advance confirmation required) that allow you to experience making things with your hands, such as adjusting the pile of towels or making mini towels.
  • Large-scale product displays and artworks:There will be many interesting exhibits, including artworks and design exhibits using towels, as well as special exhibitions that change with the seasons.
  • Directly managed shops:This shop stocks everything from standard Imabari towels to limited edition and collaboration products. They also offer gift wrapping and set sales.
  • Cafe/rest area:There are often relaxing cafes with towel-themed decor, where you can enjoy local snacks and drinks.

Access (nearest station, transportation, etc.)

  • Nearest station:It is accessible from Imabari Station on the JR Yosan Line (take a taxi or local bus from the station).
  • bus:You may be able to access the area by bus from Imabari Station. Routes and times may change depending on the season and schedule, so please check in advance.
  • taxi:It is usually about a 15-minute taxi ride from Imabari Station (depending on road conditions).
  • car:Take the expressway from the Sanyo or Shikoku area, exit at Imabari IC, and follow the local signs to access the facility. Many facilities have on-site parking, making it convenient to visit by car (number of parking spaces and fees vary by facility).
  • By bicycle and Shimanami Kaido:This is an area that is popular with tourists who visit by bicycle, so we recommend checking the cycling routes and bicycle parking areas.

Estimated stay (estimated time required)

  • Exhibit viewing only: Approximately 1 hour
  • Exhibition + Shop/Café use: 1.5-2 hours
  • If you plan to participate in a workshop or take your time shopping: 2-3 hours

Nearby spots

  • Imabari Castle:It is one of Japan's famous castles and has many attractions, including a moat near the sea and a castle tower.
  • Shimanami Kaido (Cycling Route):A scenic cycling course that connects the Seto Inland Sea, where you can enjoy the scenery of bridges and islands.
  • Kurushima-Kaikyo Bridge/Kurushima-Kaikyo Observatory:A viewing spot where you can enjoy the impressive bridge and the view of the strait.
  • Local hot springs and roadside stations:There are many convenient spots scattered around the area where you can take a break and have a meal while sightseeing.

Things to be aware of (crowds, manners, seasonal precautions, etc.)

  • congestion:It tends to get crowded on weekends, holidays, and tourist seasons (Golden Week, summer vacation, etc.), and the workshops and parking lots may be full. If you want to avoid the crowds, we recommend visiting on a weekday morning.
  • Workshop pre-confirmation:Experience programs often have limited capacity and dates and times, so if you wish to participate, please make a reservation in advance or check the official website.
  • photo shoot:There may be restrictions on photography depending on the exhibits and artworks. Please follow the signs and instructions of staff inside the museum.
  • Product handling:Some towels are made of delicate materials, so please be considerate of the exhibits and other visitors when handling them.
  • Seasonal clothing:Although it is an indoor facility, the temperature in the exhibition rooms and shops may feel different due to the air conditioning, so it is useful to bring a light jacket.
  • Check for the latest information:Opening hours, closing days, admission fees, event information, and parking availability are subject to change. Please check the official website or call the museum before visiting for the latest information.

If you have any questions or would like to know specific access methods (bus times, number of parking spaces, workshop status, etc.), please let us know the date you would like to go and we will help you find and check the latest information.

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