Overview (history, characteristics, attractions)
Echigo-Tsumari Satoyama Contemporary Art Museum KINARE is a hub facility for contemporary art in the Echigo-Tsumari region, located in Tokamachi City, Niigata Prefecture. In collaboration with the Echigo-Tsumari Art Triennale (Echigo-Tsumari Satoyama Contemporary Art Festival), the museum functions as a guide for activities that connect the region's satoyama and rural areas with contemporary art. The museum hosts special exhibitions, introduces local artists, holds workshops and lectures, and provides tourist information and guidance, making it a place where you can experience the intersection of the region and art.
Its distinctive features include guidance on a collection of artworks set against the backdrop of Satoyama scenery, and introductions to art projects that cherish the local lifestyle and climate.It also serves as a tourist base and a starting point for exploring the surrounding outdoor artworks and Satoyama walks.
Highlights
- Special exhibitions and permanent exhibitions: Contemporary art exhibits and introductions to local artists. The exhibits change with the seasons, so you'll always find something new no matter how many times you visit.
- Artwork guide and map distribution: Access information and recommended routes to the outdoor artworks scattered around the Echigo-Tsumari area are available. This is convenient for first-time visitors.
- Workshops and Events: There will be workshops using local materials, talks by artists, and interactive programs in collaboration with the local community (please check in advance to confirm the status).
- Experience the fusion of art and the region: By touring not only the museum itself but also the surrounding rice terraces, villages, and outdoor artworks, you can clearly understand the relationship between art and the unique landscape of Echigo-Tsumari.
Access (nearest station, transportation, etc.)
- Nearest station: Located in the center of Tokamachi city, the nearest station is Tokamachi Station (lines and travel times vary depending on the departure point).
- Public transportation: From the Tokyo metropolitan area, the most common route is to take the Shinkansen to Echigo-Yuzawa Station, then take a local bus, local line, or connecting bus to Tokamachi. As the artworks and attractions are scattered over a wide area within the Echigo-Tsumari region, please check in advance about transportation options between destinations (car rentals, bicycle rentals, local shuttle buses, etc.).
- By car: Accessible from the interchange on the Kan'etsu Expressway. There are many parking lots in the area, but you should be careful of snow accumulation and frozen roads in winter.
- Local transportation: When touring outdoor artworks and villages, public transportation may be limited, so it may be more efficient to consider using a car or a tour.
Estimated stay (estimated time required)
- Tour of the museum: Approximately 30 minutes to 1 hour (depending on the exhibits).
- A stroll around the surrounding outdoor artworks and nearby spots: half a day to a full day. If you want to explore the entire Echigo-Tsumari area, we recommend taking a day or several days.
Nearby spots
- Outdoor art works in the Echigo-Tsumari area: The art trail, which allows visitors to visit the scattered artworks by car or bicycle, is a major attraction of the area.
- Hoshitoge Rice Terraces: A photo spot known for its fantastical rice terrace scenery. The scenery is especially beautiful in the early morning and evening, and changes with the seasons.
- Matsudai and related facilities in the Matsudai area: Other exhibition facilities and regional bases in Echigo-Tsumari (names and facility contents may change depending on the project)
- Local restaurants and farm shops: Tokamachi offers a snowy country food culture and locally grown rice and vegetables. Try the local cuisine and local sake.
Things to be aware of (crowds, manners, seasonal precautions, etc.)
- Busy periods: Visitors increase during the Echigo-Tsumari Art Triennale, Golden Week, Obon, and autumn foliage season. Make accommodation and transportation reservations early.
- Transportation and Travel: Due to the widespread location of the artworks, public transportation alone may be inconvenient. Consider driving or using local shuttles or tours.
- Winter Safety: As this is a region with heavy snowfall, road conditions can be severe in winter. Please be sure to prepare studless tires and chains and check the weather forecast. Some outdoor exhibits and facilities may be closed during the winter.
- Local Manners: Please respect the local lifestyle by not entering settlements, farmland, or private property, being considerate of neighboring residents and agricultural activities, and taking your trash home with you. Please also follow the rules of each museum and artwork, such as not touching the artworks and asking whether photography is permitted.
- Check the latest information: Exhibit content, opening hours, workshop schedules, and access information may change, so please check the official website or tourist information for the latest information before visiting.
(Additional Information) The Echigo-Tsumari region offers the charm of satoyama, which changes with the seasons, and a unique landscape where the region and art are intertwined. KINARE is a reliable information center for first-time visitors. Before visiting, be sure to check the current exhibitions and surrounding access so you can enjoy the region efficiently.

